Privacy Policy

Effective date: January 5, 2026Aura Health & Wellness (“Aura,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, contact us, or use our services.

1) Scope

This Privacy Policy applies to information collected through:

  • Our website and related pages (including forms)

  • Communications with us (email, phone, text)

  • Secure messaging and telehealth tools we use to communicate with patients

This Privacy Policy does not replace any separate notices you may receive related to medical privacy (for example, a Notice of Privacy Practices under HIPAA, if applicable).

2) Information we collect

A) Information you provide

We may collect information you provide directly, such as:

  • Contact details (name, email, phone number, address, date of birth)

  • Intake or inquiry details (symptoms, goals, health history you choose to share)

  • Appointment and service information

  • Payment-related information (for example, billing contact details and transaction confirmations)

B) Information collected automatically

When you use our website, we may collect:

  • Device and browser information

  • IP address and general location (city/state)

  • Pages viewed, time spent, and links clicked

  • Referring/exit pages

C) Cookies and similar technologies

We may use cookies and similar technologies to:

  • Help the website function properly

  • Remember preferences

  • Understand website performance and improve user experience

You can control cookies through your browser settings. Disabling cookies may affect certain site features.

3) How we use your information

We may use information we collect to:

  • Respond to inquiries and provide customer support

  • Provide services, including telehealth services, where available

  • Verify identity and eligibility for services

  • Schedule visits and communicate about care

  • Process payments and send confirmations/receipts

  • Improve our website, services, and communications

  • Maintain security, prevent fraud, and protect our rights

  • Comply with legal and regulatory obligations

4) How we share information

We do not sell your personal information. We may share information in the following situations:

  • Service providers: Vendors that help us operate (e.g., website hosting, secure messaging, scheduling, payment processing, analytics). They are permitted to use information only to provide services to us.

  • Legal requirements: If required by law, subpoena, court order, or to respond to lawful requests.

  • Business protection: To protect the rights, safety, and security of Aura, our patients, and the public.

  • Business transfers: In connection with a merger, acquisition, financing, or sale of assets (information may be transferred as part of that transaction).

5) Patient communications and health information

If you become a patient, we may collect and use health information to provide care and operate our practice. Health information may be subject to additional protections under applicable law (including HIPAA, where applicable) and our clinical privacy practices.

Please avoid sending highly sensitive medical information through non-secure channels (such as standard email) when possible. We may provide secure messaging options for patient communications.

6) Payments

Payments may be processed through third-party payment processors. We do not store full payment card details on our servers. Payment processors handle your payment information according to their own privacy and security practices.

7) Telehealth and multi-state services

If you use telehealth services, we may confirm your location at the time of service to ensure we are licensed and able to provide care in your state.

8) Text messages and email

If you opt in to receive texts or emails from us, we may send messages related to:

  • Scheduling and reminders

  • Service updates

  • Administrative communications

Standard message/data rates may apply. You can opt out of marketing texts (if any) by replying STOP, and opt out of marketing emails by using the unsubscribe link when provided.

9) Analytics and advertising

We may use analytics tools (such as website analytics) to understand how visitors use our site. We may also use advertising tools (such as Meta/Facebook) to measure ad performance.

These tools may use cookies or similar technologies. You can manage preferences through your browser settings and, where available, platform ad settings.

10) Data security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure.

11) Data retention

We retain information for as long as reasonably necessary to:

  • Provide services

  • Maintain business records

  • Comply with legal, tax, and regulatory requirements

  • Resolve disputes and enforce agreements

12) Your privacy choices and rights

Depending on where you live, you may have rights to:

  • Request access to certain personal information

  • Request correction of inaccurate information

  • Request deletion of certain information (subject to legal/medical record retention requirements)

  • Opt out of certain marketing communications

To make a request, contact us using the information below.

13) Children’s privacy

Our website and services are not directed to children under 13. We do not knowingly collect personal information from children under 13.

14) Third-party links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those third parties.

15) Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

16) Contact us

For questions or requests regarding this Privacy Policy, contact:

This Privacy Policy is provided for general informational purposes and should be reviewed by your legal counsel to ensure compliance with your specific operations and applicable laws.